Most DTC founders track every ad dollar to the cent. Their AI tools? Nobody's looking. Stacklight gives you a monthly report — in plain dollars — showing exactly what each tool is worth.
DTC founders obsess over Meta ROAS and Google CPA. The $3,000–$6,000 they spend every month on AI tools? Most have never measured any of it.
After a single 55-minute onboarding call, the entire reporting pipeline runs automatically every month. You do nothing until the report lands in your inbox.
Financially rigorous. Readable in five minutes. Every tool assessed in dollars — not opinions. Click any row to see the full finding.
Illustrative examples based on real patterns found in DTC brands at these revenue stages.
Most clients recover more than the monthly fee in the first report. The audit that starts it all is always free.
3-month minimum on all plans · then month-to-month · 30 days notice to cancel · free audit included with every signup
No ambiguity. Email hello@stacklight.co if something isn't answered here.
30 minutes. No credit card. No commitment. We'll show you exactly what a Stacklight report looks like for your specific tools — and what we'd likely find.
Book your free AI stack audit →From your first conversation to a monthly automated report — here is exactly what happens at every stage, and who does what.
After a single 55-minute onboarding call, the entire reporting pipeline runs without you. Every month.
Not every AI tool can be measured the same way. We use the right method for each — agreed with you at onboarding and documented in writing.
Exactly what the first 60 days looks like.
Start with the free 30-minute audit. No commitment, no credit card.
Book your free audit →Three illustrative examples based on real patterns found in DTC brands at these revenue stages. Tools, findings, and common issues are drawn from sector research.
Start with the free 30-minute audit. No commitment — just a clear picture of what your AI stack is actually worth.
Book your free audit →Every plan starts with a free AI stack audit. Most clients recover more than the monthly fee in the first report.
3-month minimum on all plans · then month-to-month · 30 days notice to cancel · free audit included with every signup
Every feature, every plan, no ambiguity.
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Core reporting | |||
Monthly PDF report | ✓ | ✓ | ✓ |
Live ROI dashboard | ✓ | ✓ | ✓ |
Keep / Review / Cut verdicts | ✓ | ✓ | ✓ |
Tools measured | Up to 5 | Up to 10 | Unlimited |
| Analysis depth | |||
Cost-per-outcome breakdown Cost per ticket resolved, per sale driven etc. | — | ✓ | ✓ |
Month-over-month trend analysis | — | ✓ | ✓ |
Annual stack benchmarking report | — | — | ✓ |
| Advisory | |||
Quarterly strategy call 60-minute full stack review | — | ✓ | ✓ |
New tool evaluation | — | On request | ✓ Included |
24hr ad hoc advisory | — | — | ✓ |
| Included with every plan | |||
Free AI stack audit before signup | ✓ | ✓ | ✓ |
Signed methodology document | ✓ | ✓ | ✓ |
Read-only API connections only No admin access. Revocable at any time. | ✓ | ✓ | ✓ |
Every client starts with a free 30-minute AI stack audit. We show you exactly what your first report would look like. If it doesn't feel valuable after 30 minutes, you don't sign up. No pressure, no follow-up pitch.
Everything you might be wondering about cost, commitment, and cancellation.
30 minutes. No credit card. A clear picture of what your AI stack is actually generating.
Book your free audit →Stacklight was started because DTC founders deserved an independent, financially rigorous view of their AI spend — and nobody was building it for them.
I spent several years working across business operations and data analytics — roles that put me close to how companies actually make decisions about the tools and systems they run on. The pattern I kept seeing: significant spend on new technology, almost no rigorous measurement of what that technology was actually returning.
When AI tools started proliferating across DTC e-commerce in 2023 and 2024, I watched founders adopt Klaviyo AI, Gorgias, Nosto, Triple Whale and a dozen others — often on the recommendation of an agency or a conference talk — with no framework for measuring whether any of it was working.
The tools were making compelling promises. The dashboards were showing impressive-looking numbers. But nobody was asking the fundamental question: compared to what you're paying, is this actually a good return?
Stacklight is the answer to that question. A monthly report that measures every AI tool in your stack against a consistent, agreed, financially defensible methodology. Not the tool vendor's numbers. The actual return, in dollars, every month.
There's no shortage of analytics tools. There's a shortage of independent, done-for-you AI ROI reporting that doesn't require you to build or manage anything.
Four commitments we make to every client.
Reach out directly. I read every email and respond within 24 hours.
Last updated: April 2, 2026
Stacklight Analytics ("Stacklight", "we", "us", "our") is a business analytics service operated by Alek Radanovic, registered in Ontario, Canada. We provide monthly AI ROI reporting services to direct-to-consumer e-commerce brands. Our contact email is hello@stacklight.co.
We collect the following categories of information:
We use your information to:
We do not sell your data. We do not share your data with third parties except as described in Section 4.
We share data with the following categories of third-party service providers, solely to operate our service:
Each provider is subject to their own privacy policy and data processing agreements. We do not share your business data or tool performance data with any of these providers beyond what is necessary for the service to function.
Stacklight connects to your AI tools via read-only API keys provided by you during onboarding. This means:
We retain your data for the duration of your Stacklight subscription and for 12 months following cancellation, to allow for reactivation and to comply with standard accounting requirements. You may request deletion of your data at any time by emailing hello@stacklight.co. Tool performance data pulled via API is retained only for the purpose of generating reports and trend analysis across your subscription period.
Under applicable privacy law you have the right to:
To exercise any of these rights, email hello@stacklight.co. We will respond within 30 days.
We take reasonable technical and organisational measures to protect your data, including encrypted storage of API credentials, access controls limited to authorised personnel, and regular review of data handling practices. No method of transmission over the internet is 100% secure. If you have concerns about the security of your data, contact hello@stacklight.co.
Our website uses minimal cookies for standard analytics purposes. We do not use advertising or tracking cookies. You can disable cookies in your browser settings without affecting your ability to use the Stacklight service.
We may update this policy from time to time. Material changes will be communicated to active clients via email. Continued use of the service following notification of changes constitutes acceptance of the updated policy.
For any privacy-related questions or requests: hello@stacklight.co
Last updated: April 2, 2026
By booking a free audit, signing up for a Stacklight Analytics plan, or using any part of the Stacklight service, you agree to these Terms of Service. If you do not agree to these terms, do not use the service.
Stacklight Analytics provides monthly AI ROI reporting for direct-to-consumer e-commerce brands. The service includes: a free initial audit call, an onboarding session, monthly reports delivered on the first Monday of each month, and ongoing access to your report history. The specific scope of reporting is agreed in writing at onboarding and documented in your signed methodology document.
To receive the service, you agree to:
Stacklight reports are based on data available via your connected tools' APIs and on the methodology agreed at onboarding. We make reasonable efforts to ensure accuracy but cannot guarantee that API data is complete, real-time, or free from errors introduced by third-party platforms. Reports containing proxy estimates or benchmark-based calculations will clearly label those figures as estimates. Stacklight reports are for informational purposes and do not constitute financial, legal, or accounting advice. You are responsible for all business decisions made in response to report findings.
Your business data and tool performance data remains your property at all times. Stacklight retains ownership of its reporting methodology, templates, and analytical frameworks. Reports delivered to you are licensed for your internal business use. You may share individual report findings internally but may not reproduce Stacklight's report format or methodology for commercial purposes without written consent.
Stacklight treats all client business data as strictly confidential. We will not disclose your specific revenue figures, tool costs, or report findings to any third party without your written consent, except where required by law. Case studies published on the Stacklight website use fictionalised company names and are based on general patterns — no client-specific data is disclosed.
To the maximum extent permitted by law, Stacklight's total liability to you for any claim arising from the service shall not exceed the total fees paid by you in the three months preceding the claim. Stacklight shall not be liable for indirect, incidental, or consequential damages including lost profits or business interruption.
Either party may terminate the service with 30 days written notice after the 3-month minimum period. Stacklight may terminate immediately if you breach these terms, fail to make payment, or engage in conduct that we reasonably determine to be harmful to the service or other clients. On termination, your API access will be revoked and your data will be retained for 12 months before deletion, unless you request earlier deletion.
These terms are governed by the laws of Ontario, Canada. Any disputes shall be subject to the exclusive jurisdiction of the courts of Ontario.
We may update these terms from time to time. Material changes will be communicated to active clients via email with 30 days notice. Continued use of the service after the notice period constitutes acceptance of the updated terms.
For any questions about these terms: hello@stacklight.co